



If you answered "Yes" to those questions, my book Sales Ethos will deliver a profound challenge to you and shake your assumptions about sales to the core! The result will be repeat business year after year, an expanding client base, and ever-increasing income!

Sales Ethos
Building Long-Term Client Value
by Dave Dias
Discover how creating a dynamic Sales Ethos can transform your life and organization.
"This is not necessarily a book that people will read; it is more likely to become a mission they will embrace." Gil Ahrens, Managing Director, JP Morgan Chase
By reading my book, you will:
Intrigued?
Want to learn more? Take a moment to read the accolades my book has received from the world-class business leaders shown to the right.
If you would like to experience a revolution in your sales career, start your journey out of mediocrity with my book.
Sales Ethos
Building Long-Term Client Value
by Dave Dias
Discover how creating a dynamic Sales Ethos can transform your life and organization.
"This is not necessarily a book that people will read; it is more likely to become a mission they will embrace." Gil Ahrens, Managing Director, JP Morgan Chase

At this point, you may be asking, "Who is Dave Dias, and why should I listen to him?"
I have been a sales professional for over 20 years.
The hallmark of my sales career has been ongoing, long-term relationships with my clients and repeat investment in the products and services my company offers.
Rather than waste my time seeking ways to manipulate, I look for ways to build relationships with my prospects by serving them.
Because I focus on serving my clients and providing long-term value to them, I receive a steady residual income year after year. And my clients provide me with a continuous stream of referrals.
My focus on serving my clients, building deep relationships with them, and providing value to them in a myriad of ways assures me of an ever-increasing income.
Sales Ethos
Building Long-Term Client Value
by Dave Dias
Discover how creating a dynamic Sales Ethos can transform your life and organization.
"This is not necessarily a book that people will read; it is more likely to become a mission they will embrace." Gil Ahrens, Managing Director, JP Morgan Chase

I began my sales career serving clients in Merced, California. Today, I serve companies and organizations across the U.S., including clients in the Orange County, California cities of Newport Beach, and Irvine, in the Silicon Valley of Northern California, on Sand Hill Road in Menlo Park, California, in Sacramento, Seattle, Dallas, Houston, Atlanta, Chicago, and New York City.
Although I travel frequently, serving my many clients across the United States, my greatest joy is coming home to my house overlooking the Monterey Bay in California where I can enjoy the wealth of relationships with my wife of 31 years, my two adult daughters, friends, and colleagues.


It was recently during one of these times of rejuvenation that I was able to contemplate the foundational principles which have enabled me to enjoy such remarkable success as a sales professional.
I don't attribute my success to sales tactics or techniques, strategies or sales systems, to some particular CRM software package, or to following specific scripts. Instead, I credit certain foundational principles of character and an unyielding focus on serving my clients as the reasons for my outstanding results.
This approach to sales may be very different than what you have learned and practiced in your sales career to date. Read what some of my clients say about me in the right-hand sidebar of this page to be convinced that my unique approach to sales is successful.
Sales Ethos
Building Long-Term Client Value
by Dave Dias
Discover how creating a dynamic Sales Ethos can transform your life and organization.
"This is not necessarily a book that people will read; it is more likely to become a mission they will embrace." Gil Ahrens, Managing Director, JP Morgan Chase

As a result of considering the reasons for my success, I wrote my book Sales Ethos which details my philosophy of how to build long-term client value.
My book outlines the philosophy which I have followed for over 20 years and which has led me to profound success in my sales career.
I would be honored if you would consider purchasing my book and joining me in my mission is to elevate the title "sales professional" to a prestigious and respected vocation.!
Sincerely,

Dave Dias
Sales Ethos
Building Long-Term Client Value
by Dave Dias
Discover how creating a dynamic Sales Ethos can transform your life and organization.
"This is not necessarily a book that people will read; it is more likely to become a mission they will embrace." Gil Ahrens, Managing Director, JP Morgan Chase

I am also available to participate as a speaker or discussion leader in your sales-related seminar or provide corporate training to your sales staff. For more information, contact me at dave (at) salesethos (dot) com.
I am overwhelmed by the positive response of those who have learned about what we are doing at Sales Ethos. Read what people are saying:
I think what you're doing with Sales Ethos is just fantastic. Building equity and credibility in sales professionals and doing it with such high integrity is such a phenomenal calling that you have.
Craig Cheek
Vice President of North America
Nike, Inc.
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I think what you're doing at Sales Ethos is wonderful (and) absolutely critical. I think it is very much a necessity for doing sales in the 21st century.
Eric M. Jackson
Former Vice President of Marketing
PayPal Inc.
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Sales Ethos provides a sure way to real success. Every sales professional (and their clients) will benefit from Dave's teachings.
Gary Daichendt
Former Executive Vice President
Cisco Systems
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Simply reading and embracing Dave's "Guiding Principles" will cause profound change in you. For years I have held to one basic understanding of business — nothing happens until someone buys something. After reading Sales Ethos I have a better appreciation of how to make certain people are buying what they need from someone who has invested in them. What a refreshing insight. This is something you need to understand for your business.
Kevin Compton
General Partner, Kleiner Perkins Caulfield & Byers
Co-Owner, San Jose Sharks
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Dave Dias has written a book that everyone in sales and service must read. In truth, this is essential reading for all.
Howard Kazanjian
Film Producer
Raiders of the Lost Ark, Return of the Jedi
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Dave Dias has written a powerful book that incorporates the principles of all successful sales efforts — why and how to build customer value. And it is short, to make it readable and useful. So read it at one sitting, then incorporate (or continue) its principles to greater success.
Bert Decker
CEO
Decker Communications, Inc.
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Sales Ethos is a quick and easy read. The kind that you can finish quickly but the principles it describes will leave you thinking and challenged for days, months or the rest of your career.
Pat Gelsinger
President & COO
EMC Corporation
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Dave has captured the way to ultimate client and self satisfaction. I wish all sales personnel used this philosophy. Life would be both simpler and enjoyable. This book is a prescription on successful selling.
Wally Hawley
Founder
InterWest Partners
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Dave's message is like that of an older brother, a wise counselor, a mentor, who wants you to succeed. He doesn't want your territory or your top leads, he wants you to do well, helping yourself, your client, and your organization all at the same time. Truly valuable advice from one who has walked the path before.
Russ Hall
Managing Partner
Legacy Venture
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The guiding principles Dave succinctly outlines for our consideration in his insightful book Sales Ethos are the critical success factors in his dynamic career and in his life. More than most anyone I know, the positive thoughts Dave prescribes have been the culture, the track and the disciplines that have brought him success on so many fronts — an extraordinary person so deserving of all his successes.
Tom Williams
Chairman of the Board
InterWest Insurance Services
My success and the success of my distinctive approach to sales are reflected in what my clients say about me:
Dave is one of the most amazing businessmen I have had the privilege of working with for the past 20 years. His clients have retained one of the best insurance brokers in the country. Dave does not end by helping his clients address risk; he helps them grow their companies through his strong networking skills. Dave is without a doubt the best networker I have ever met, and I meet hundreds of salespeople every year. It is a marvel to watch him put people together for the betterment of all parties.
Mona Carpenter
President
Marketing Systems, Ltd.
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Dave is a trusted business advisor for our executive team and has been delivering significant value for many years. He owns the moral weight of his world-class technical team and always meets or exceeds our expectations.
Norbert Relecker
General Manager
Chaminade Resort and Spa
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Dave's strategic connections span the globe unlike anyone I have ever met. Dave is unique in that he can create a vision, set the goal, motivate the team and actually arrive there with all those who are following cheering the outcome that they created together.
Greg Leith
Director, Strategic Alliances
Biola University
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Dave has a tremendous zeal for life, treats everyone with absolute courtesy, and is one of the most well connected businessmen I've ever met. I've never met anyone with more energy and who is more fun to be around. He's a consummate pro ... a quality businessman ... a genuinely great guy.
Paul Williams
Principal
InterWest Search, Inc.
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Dave Dias ranks high on my list of respected professionals. He's one of those fine people who decided long ago what kind of person he was determined to be, then acts accordingly. Dave is also a competitor. He works diligently for his clients, his community, and his family. I trust Dave completely.
Ken Churchill
Portfolio Manager Director
Smith Barney
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The responsiveness, positive spirit and results-oriented approach of Dave and his team at InterWest in helping us with our property & casualty and workers comp insurance needs is absolutely stellar. Dave's high level of integrity and servant-like approach to business proves to be a winning combination. I highly recommend Dave Dias!
Larry Broughton
President & CEO
Broughton Hospitality