Sales Ethos
Sales Ethos
Sales Ethos
Sales Ethos
  • Are you tired of sales tactics and tips designed to manipulate your prospects rather than serve them?
  • Are you annoyed by so called "professional development speakers" and "gurus" whose training and tips don't produce significantly better results?
  • Do you dream of clients who deliver repeat business year after year?
  • Are you jealous of sales professionals who seem to have a never-ending stream of referrals from their existing customers?

If you answered "Yes" to those questions, my book Sales Ethos will deliver a profound challenge to you and shake your assumptions about sales to the core! The result will be repeat business year after year, an expanding client base, and ever-increasing income!

Sales Ethos

Sales Ethos
Building Long-Term Client Value
by Dave Dias

Discover how creating a dynamic Sales Ethos can transform your life and organization.

"This is not necessarily a book that people will read; it is more likely to become a mission they will embrace." Gil Ahrens, Managing Director, JP Morgan Chase

Buy From Amazon

Sales Ethos

By reading my book, you will:

  • learn how focusing on personal relationships with your prospects (rather than on making an immediate sale) will actually result in more long-term revenue.
  • discover that serving your clients (and your prospects even before they make a purchase from you), wanting more than anything to bring them long-term value, will have profound benefits for the health of your sales efforts.
  • understand how being accountable to your clients and prospects, your suppliers and external partners, and your subordinates will create an encouraging, energizing environment and lead to increasing sales.
  • realize how important it is for sales professionals to be truth tellers and how telling the truth, even at the expense of short-term profits, leads to long-term success.
  • comprehend how a commitment to excellence and taking responsibility for your failures will position you and your support team as trusted advisors in the minds of your clients and prospects, inevitably leading to more sales.
  • find out how building relationships through serving prospects and clients, being accountable to external and internal parties, leading in your community, and a commitment to excellence will become the foundation of successful efforts to seek new clients.
  • close more prospects as your potential clients see that you concentrate more on helping them and bringing them value than on building your own sales empire.
  • see your clients continue to buy your products and/or retain your services over a long period of time.
  • build a dynamic referral network which will continually expand your client base as existing clients refer you to new business.

Intrigued?

Want to learn more? Take a moment to read the accolades my book has received from the world-class business leaders shown to the right.

If you would like to experience a revolution in your sales career, start your journey out of mediocrity with my book.

Sales Ethos
Building Long-Term Client Value
by Dave Dias

Discover how creating a dynamic Sales Ethos can transform your life and organization.

"This is not necessarily a book that people will read; it is more likely to become a mission they will embrace." Gil Ahrens, Managing Director, JP Morgan Chase

Buy From Amazon

Sales Ethos

Allow Me To Introduce Myself

At this point, you may be asking, "Who is Dave Dias, and why should I listen to him?"

I have been a sales professional for over 20 years.

The hallmark of my sales career has been ongoing, long-term relationships with my clients and repeat investment in the products and services my company offers.

Rather than waste my time seeking ways to manipulate, I look for ways to build relationships with my prospects by serving them.

Because I focus on serving my clients and providing long-term value to them, I receive a steady residual income year after year. And my clients provide me with a continuous stream of referrals.

My focus on serving my clients, building deep relationships with them, and providing value to them in a myriad of ways assures me of an ever-increasing income.

Sales Ethos
Building Long-Term Client Value
by Dave Dias

Discover how creating a dynamic Sales Ethos can transform your life and organization.

"This is not necessarily a book that people will read; it is more likely to become a mission they will embrace." Gil Ahrens, Managing Director, JP Morgan Chase

Buy From Amazon

Sales Ethos

The Story Of My Success

I began my sales career serving clients in Merced, California. Today, I serve companies and organizations across the U.S., including clients in the Orange County, California cities of Newport Beach, and Irvine, in the Silicon Valley of Northern California, on Sand Hill Road in Menlo Park, California, in Sacramento, Seattle, Dallas, Houston, Atlanta, Chicago, and New York City.

Although I travel frequently, serving my many clients across the United States, my greatest joy is coming home to my house overlooking the Monterey Bay in California where I can enjoy the wealth of relationships with my wife of 31 years, my two adult daughters, friends, and colleagues.

My Home

The View From My Home

It was recently during one of these times of rejuvenation that I was able to contemplate the foundational principles which have enabled me to enjoy such remarkable success as a sales professional.

I don't attribute my success to sales tactics or techniques, strategies or sales systems, to some particular CRM software package, or to following specific scripts. Instead, I credit certain foundational principles of character and an unyielding focus on serving my clients as the reasons for my outstanding results.

This approach to sales may be very different than what you have learned and practiced in your sales career to date. Read what some of my clients say about me in the right-hand sidebar of this page to be convinced that my unique approach to sales is successful.

Sales Ethos
Building Long-Term Client Value
by Dave Dias

Discover how creating a dynamic Sales Ethos can transform your life and organization.

"This is not necessarily a book that people will read; it is more likely to become a mission they will embrace." Gil Ahrens, Managing Director, JP Morgan Chase

Buy From Amazon

Sales Ethos

Sales Ethos: The Book

As a result of considering the reasons for my success, I wrote my book Sales Ethos which details my philosophy of how to build long-term client value.

My book outlines the philosophy which I have followed for over 20 years and which has led me to profound success in my sales career.

I would be honored if you would consider purchasing my book and joining me in my mission is to elevate the title "sales professional" to a prestigious and respected vocation.!

Sincerely,

Signed, Dave Dias

Dave Dias

Sales Ethos
Building Long-Term Client Value
by Dave Dias

Discover how creating a dynamic Sales Ethos can transform your life and organization.

"This is not necessarily a book that people will read; it is more likely to become a mission they will embrace." Gil Ahrens, Managing Director, JP Morgan Chase

Buy From Amazon

Sales Ethos

Sales Ethos: Seminars & Corporate Training

I am also available to participate as a speaker or discussion leader in your sales-related seminar or provide corporate training to your sales staff. For more information, contact me at dave (at) salesethos (dot) com.

Accolades From World-Class Business Leaders

I am overwhelmed by the positive response of those who have learned about what we are doing at Sales Ethos. Read what people are saying:

I think what you're doing with Sales Ethos is just fantastic. Building equity and credibility in sales professionals and doing it with such high integrity is such a phenomenal calling that you have.

Craig Cheek Craig Cheek
Vice President of North America
Nike, Inc.

I think what you're doing at Sales Ethos is wonderful (and) absolutely critical. I think it is very much a necessity for doing sales in the 21st century.

Eric M. Jackson Eric M. Jackson
Former Vice President of Marketing
PayPal Inc.

Sales Ethos provides a sure way to real success. Every sales professional (and their clients) will benefit from Dave's teachings.

Gary Daichendt Gary Daichendt
Former Executive Vice President
Cisco Systems

Simply reading and embracing Dave's "Guiding Principles" will cause profound change in you. For years I have held to one basic understanding of business — nothing happens until someone buys something. After reading Sales Ethos I have a better appreciation of how to make certain people are buying what they need from someone who has invested in them. What a refreshing insight. This is something you need to understand for your business.

Kevin Compton Kevin Compton
General Partner, Kleiner Perkins Caulfield & Byers
Co-Owner, San Jose Sharks

Dave Dias has written a book that everyone in sales and service must read. In truth, this is essential reading for all.

Howard Kazanjian Howard Kazanjian
Film Producer
Raiders of the Lost Ark, Return of the Jedi

Dave Dias has written a powerful book that incorporates the principles of all successful sales efforts — why and how to build customer value. And it is short, to make it readable and useful. So read it at one sitting, then incorporate (or continue) its principles to greater success.

Bert Decker Bert Decker
CEO
Decker Communications, Inc.

Sales Ethos is a quick and easy read. The kind that you can finish quickly but the principles it describes will leave you thinking and challenged for days, months or the rest of your career.

Pat Gelsinger Pat Gelsinger
President & COO
EMC Corporation

Dave has captured the way to ultimate client and self satisfaction. I wish all sales personnel used this philosophy. Life would be both simpler and enjoyable. This book is a prescription on successful selling.

Wally Hawley Wally Hawley
Founder
InterWest Partners

Dave's message is like that of an older brother, a wise counselor, a mentor, who wants you to succeed. He doesn't want your territory or your top leads, he wants you to do well, helping yourself, your client, and your organization all at the same time. Truly valuable advice from one who has walked the path before.

Russ Hall Russ Hall
Managing Partner
Legacy Venture

The guiding principles Dave succinctly outlines for our consideration in his insightful book Sales Ethos are the critical success factors in his dynamic career and in his life. More than most anyone I know, the positive thoughts Dave prescribes have been the culture, the track and the disciplines that have brought him success on so many fronts — an extraordinary person so deserving of all his successes.

Tom Williams Tom Williams
Chairman of the Board
InterWest Insurance Services

What My Clients Say

My success and the success of my distinctive approach to sales are reflected in what my clients say about me:

Dave is one of the most amazing businessmen I have had the privilege of working with for the past 20 years. His clients have retained one of the best insurance brokers in the country. Dave does not end by helping his clients address risk; he helps them grow their companies through his strong networking skills. Dave is without a doubt the best networker I have ever met, and I meet hundreds of salespeople every year. It is a marvel to watch him put people together for the betterment of all parties.

Mona Carpenter Mona Carpenter
President
Marketing Systems, Ltd.

Dave is a trusted business advisor for our executive team and has been delivering significant value for many years. He owns the moral weight of his world-class technical team and always meets or exceeds our expectations.

Norbert Relecker Norbert Relecker
General Manager
Chaminade Resort and Spa

Dave's strategic connections span the globe unlike anyone I have ever met. Dave is unique in that he can create a vision, set the goal, motivate the team and actually arrive there with all those who are following cheering the outcome that they created together.

Greg Leith Greg Leith
Director, Strategic Alliances
Biola University

Dave has a tremendous zeal for life, treats everyone with absolute courtesy, and is one of the most well connected businessmen I've ever met. I've never met anyone with more energy and who is more fun to be around. He's a consummate pro ... a quality businessman ... a genuinely great guy.

Paul Williams Paul Williams
Principal
InterWest Search, Inc.

Dave Dias ranks high on my list of respected professionals. He's one of those fine people who decided long ago what kind of person he was determined to be, then acts accordingly. Dave is also a competitor. He works diligently for his clients, his community, and his family. I trust Dave completely.

Ken Churchill Ken Churchill
Portfolio Manager Director
Smith Barney

The responsiveness, positive spirit and results-oriented approach of Dave and his team at InterWest in helping us with our property & casualty and workers comp insurance needs is absolutely stellar. Dave's high level of integrity and servant-like approach to business proves to be a winning combination. I highly recommend Dave Dias!

Larry Broughton Larry Broughton
President & CEO
Broughton Hospitality