Warning: Ignoring The Principles In My Free Book
May Be Hazardous To Your Sales Career

Are you weary of chasing short-term sales success and one-time purchases?

Are you tired of sales tactics and tips designed to manipulate your prospects rather than serve them?

Are you annoyed by so called "professional development speakers" and "gurus" whose training and tips don't produce significantly better results?

Do you dream of clients who deliver repeat business year after year?

Are you jealous of sales professionals who seem to have a never-ending stream of referrals from their existing customers?

Allow Me To Introduce Myself

My name is Dave Dias, and I have been a sales professional for over 20 years.

The hallmark of my sales career has been ongoing, long-term relationships with my clients and repeat investment in the products and services my company offers.

Rather than waste my time seeking ways to manipulate, I look for ways to build relationships with my prospects by serving them.

Because I focus on serving my clients and providing long-term value to them, I receive a steady residual income year after year. And my clients provide me with a continuous stream of referrals.

My focus on serving my clients, building deep relationships with them, and providing value to them in a myriad of ways assures me of an ever-increasing income.

 

What My Clients Say

My success and the success of my distinctive approach to sales are reflected in what my clients say about me:

	Dave is one of the most amazing business men I have had the privilege of working with for the past 20 years. He is the "real deal" ... an incredibly intuitive sales person who is honest, ethical, very bright, and a great team leader. Dave always puts the needs of his clients first. His clients have retained one of the best insurance brokers in the country. Dave does not end by helping his clients address risk; he helps them grow their companies through his strong networking skills. Dave is without a doubt the best networker I have ever met, and I meet hundreds of sales people every year. His network of business people literally extends from coast to coast and beyond U.S. borders. It is a marvel to watch him put people together for the betterment of all parties. If you have the chance to work with Dave Dias, do it. You and your organization will prosper with the relationship with Dave. Mona Carpenter President Marketing Systems Limited
	Dave is a trusted business advisor for our executive team and has been delivering significant value for many years. He owns the moral weight of his world-class technical team and always meets or exceeds our expectations. He understands the many challenges facing the hospitality industry and is always looking for ways to deliver on what we need. It's a pleasure to recommend Dave ... he's up to the task whatever it is! Norbert Relecker General Manager Chaminade Resort and Spa
	Dave Dias is a man of vision and high integrity. He can bring hope and focus to groups he leads. He has long term perspective coupled with understanding the short term reality needed to get a job done. Dave's strategic connections span the globe unlike anyone I have ever met. Whoever you need to connect with, Dave knows someone who knows them! Wherever Dave is, things are buzzing with results based outcomes and the outcomes are ones that make a difference in the lives of people. If Dave Dias is your friend, it's unlikely you will ever feel alone. He knows the need for innovative solutions and is always searching out a new and better way to do things. In short, Dave Dias is unique in that he can create a vision, set the goal, motivate the team and actually arrive there with all those who are following cheering about the outcome that they created together. That is true leadership in my book. Greg Leith Director, Strategic Alliances Biola University
	I first met Dave when he served as our hospital's health insurance representative when I was with Mercy Medical Center. Dave provided us with cost effective plans, initially saving our hospital over $500,000 per year by assisting us in plan redesign and identifying the appropriate carrier for our coverage. I later had the privilege of working with Dave directly when I joined his firm in starting up a search firm subsidiary. Dave has a tremendous zeal for life, treats everyone with absolute courtesy, and is one of the most well connected businessmen I've ever met. I've never met anyone with more energy and who is more fun to be around. He's a consummate pro ... a quality businessman ... a genuinely great guy ... Paul Williams Principal InterWest Search, Inc.
	Dave Dias ranks high on my list of respected professionals — and dear friends. He acts on the basis of his convictions. Dave lives his life with integrity. He's one of those fine people who decided long ago what kind of person he was determined to be, then acts accordingly. Dave is also a competitor. He works diligently for his clients, his community, and his family. I trust Dave completely. Ken Churchill Portfolio Manager Director Smith Barney
	The responsiveness, positive spirit and results-oriented approach of Dave and his team at InterWest in helping us with our property & casualty and workers comp insurance needs is absolutely stellar. Dave's high level of integrity and servant-like approach to business proves to be a winning combination. I highly recommend Dave Dias! Larry Broughton President & CEO Broughton Hospitality

Would you like to learn about sales success from someone who is so well-regarded by his clients? Now you can! Read on to learn how!

The Story Of My Success

I began my sales career serving clients in Merced, California. Today, I serve companies and organizations nationwide, including clients in the Orange County, California cities of Newport Beach, Laguna Beach, and Irvine, in the Silicon Valley of Northern California, on Sand Hill Road in Menlo Park, California, in Sacramento, in Washington, D.C., and in New York City.

Although I travel frequently, serving my many clients across the United States, my greatest joy is coming home to my elegant house overlooking the Monterey Bay in California where I can enjoy the richness of my relationships with my wife of 29 years, my two adult daughters, my friends, and my colleagues.

It was recently during one of these times of rejuvenation that I was able to contemplate the foundational principles which have enabled me to enjoy such remarkable success as a sales professional.

I don't attribute my success to sales tactics or techniques, strategies or sales systems, to some particular CRM software package, or to following specific scripts. Instead, I credit certain foundational principles of character and an unyielding focus on serving my clients as the reasons for my outstanding results.

Sales Ethos: The Book

As a result of considering these reasons for my success, I have written a book which details my philosophy of how to build long-term client value.

Entitled "Sales Ethos," it outlines the philosophy which I have followed for over 20 years and which has led me to profound success in my sales career.

Sales Ethos is not a sales system. It is not a sales process. It is not a strategy, tactic or technique.

Sales Ethos transcends sales systems and can be incorporated into any and every sales environment.

Sales Ethos is the compilation of underlying attitudes, habits and beliefs of individuals and sales teams.

Sales Ethos is an underlying philosophy and culture that drives individuals and groups in the sales process.

Sales Ethos is essential for every organization and every business development, market creation or sales professional.

Intrigued?

Get A FREE Copy Of Sales Ethos!

Now you can receive a free, electronic copy of my book Sales Ethos just by signing up for the free Sales Ethos newsletter.

When you sign up for the Sales Ethos newsletter, I will send you a link to an electronic version of Sales Ethos in Adobe Reader (.pdf) format.

Bonus Videos!

But that's not all! I will also send you a link to view ten videos in which I relate some additional sales principles and share with you an exciting opportunity to continue learning foundational Sales Ethos principles.

Simply fill out the subscription form below with your name and email address, and I'll send you the link to the book and the videos right away. Don't worry — I won't sell or share your email address in any way. And you can unsubscribe at any time.

Accolades From World-Class Business Leaders

I am overwhelmed by the positive response of those who have read my new book. Read what people are saying:

	Sales Ethos is a quick and easy read. The kind that you can finish quickly but the principles it describes will leave you thinking and challenged for days, months or the rest of your career. Pat Gelsinger President and Chief Operating Officer EMC Corporation
	By choosing to write about Ethos, you have landed head long into a concept that is "a dimming light" in our culture. Your book is both instructive and informative. Your personality and approach to life resonate throughout the book. Your insights and experiences over years of God-honoring sales efforts are succinctly captured in a thought provoking manner. I commend this book as both a sales tool and "better living" for all of us! Nick Vande Steeg Retired Executive Vice President and Chief Operating Officer Parker Hannifin Corporation
	Dave Dias has written a powerful book that incorporates the principles of all successful sales efforts — why and how to build customer value. And it is short, to make it readable and useful. So read it at one sitting, then incorporate (or continue) its principles to greater success. Bert Decker Chief Executive Officer Decker Communications, Inc.
	Sales Ethos provides a sure way to real success. Every sales professional (and their clients) will benefit from Dave's teachings. Gary Daichendt Former Executive Vice President Cisco Systems
	Simply reading and embracing Dave's "Guiding Principles" will cause profound change in you. For years I have held to one basic understanding of business — nothing happens until someone buys something. After reading Sales Ethos I have a better appreciation of how to make certain people are buying what they need from someone who has invested in them. What a refreshing insight. This is something you need to understand for your business. Kevin Compton General Partner, Kleiner Perkins Caulfield & Byers Co-Owner, Silicon Valley Sports & Entertainment / San Jose Sharks
	This is not necessarily a book that people will read; it is more likely to become a mission they will embrace. Gil Ahrens Author of Shattered, Shaken and Stirred Former Managing Director of Investment Banking, J.P. Morgan
	Dave Dias has written a book that everyone in sales and service must read. In truth, this is essential reading for all. Howard Kazanjian Film Producer Raiders of the Lost Ark, Return of the Jedi
	Dave has captured the way to ultimate client and self satisfaction. I wish all sales personnel used this philosophy. Life would be both simpler and enjoyable. This book is a prescription on successful selling. Wally Hawley Founder InterWest Partners
	Sales Ethos has changed the way I do business! It's an invaluable resource for anyone looking to create long term client value. Mark Joseph Fox News Columnist
	As Chairman of the Board of InterWest ... for almost twenty years now, I have watched with great interest and admiration at Dave's focus on the importance of building extraordinary client as well as prospect relationships. Without question ... the guiding principles Dave succinctly outlines for our consideration in his insightful book Sales Ethos are the critical success factors in his dynamic career ... and in his life. More than most anyone I know, the positive thoughts Dave prescribes have been the culture, the track and the disciplines that have brought him success on so many fronts ... an extraordinary person so deserving of all his successes. Tom Williams Chairman of the Board InterWest Insurance Services, Inc.
	Dave's message is like that of an older brother, a wise counselor, a mentor, who wants you to succeed. He doesn't want your territory or your top leads, he wants you to do well, helping yourself, your client, and your organization all at the same time. Truly valuable advice from one who has walked the path before. Russ Hall Managing Partner Legacy Venture
	I know Dave to be a person of passion, integrity, and excellence. His book, Sales Ethos, should be required reading for anyone who carries the responsibility of keeping a promise, leading a team or nurturing a culture of excellence. I highly recommend it to you. Jon Wallace President Azusa Pacific University

Sound exciting?

The Philosophy Which Catapulted Me To Sales Success

Why not sign up for our free Sales Ethos newsletter and receive a free electronic copy of Sales Ethos? It will take seconds to sign up and before you know it, you will be reading about the philosophy of sales which catapulted me to overwhelming sales success.

And don't forget — when you sign up for the Sales Ethos newsletter, I will also send you a link to ten videos in which I will give you some helpful sales tips and also describe a new opportunity to continue learning how to deliver long-term value to your clients and prospects and build a continuous stream of ever-increasing income.

Just fill out the subscription form below with your name and email address, and I'll send you the link to the book and the videos right away. Don't worry — I won't sell or share your email address in any way. And you can unsubscribe at any time.

Why Am I Giving The Book Away For Free?

My mission is to elevate the title "sales professional" to a prestigious and respected vocation. To accomplish that mission, I wrote a book which describes the philosophy of sales I have honed, refined, and practiced for over 20 years.

You can read this book in 30 minutes. On one hand, that's good because salespeople tend to be Type A personalities who don't have a lot of time to read lengthy, complicated books. On the other hand, there is only so much one can convey in a book that can be easily read in one sitting.

My books delivers a profound challenge to salespeople. It will shake your assumptions about sales to the core. The paradigm shift my book calls for can't be accomplished in thirty minutes. This type of change requires ongoing training and education.

Enter my friend Frank Johnson, now the Chief Strategy Officer of Sales Ethos.

While I was writing the book, Frank asked me, "Why don't you develop an online learning environment where people, after reading your book, will continue learning foundational principles of how to deliver long-term value to clients and prospects — learning which will take place through multimedia education, exercises for practical application, and discussions with other learners on a similar path?"

This conversation was the genesis of the Sales Ethos Inner Circle (the Sales Ethos Inner Circle is described in more detail at the end of the book). After I finished writing the book, we were still working on developing the Inner Circle.

Enter Frank again.

He said to me, "You know, Dave, I think it would be a good idea to give away an electronic version of the book as an introduction to the Sales Ethos Inner Circle. It will give people a good idea of what to expect from the Inner Circle before they pay and sign up to become members. Besides, selling memberships in a private, interactive learning environment will be a better business model for us than selling books."

I agreed, and here we are.

So, I'm willing to let you have my book for free because I believe it will convince you that an ongoing membership in the Sales Ethos Inner Circle is worth the investment of your time and money.

To take advantage of this free offer, complete the subscription form below with your name and email address, and I'll send you a link to an electronic version of Sales Ethos in Adobe Reader (.pdf) format and a link to view ten videos in which I share several pointers on how to have a successful sales career.

In closing, I hope you will take advantage of this free offer and join those of us who are already on our Sales Ethos journey!

Sincerely,

Dave Dias